The launch of DATT and the Snowflake Data Capabilities Institute will provide the world’s top marketers with the tools and capabilities needed to enter the age of integrated data and tie marketing investments to business outcomes.” “For the first time, technology like the Snowflake Data Cloud is enabling marketers to power their marketing analytics with real-time, granular insights from all of their data in one platform. “In today’s constantly evolving world, it is critical for marketers to address the age-old problem of removing data silos and to bring all their data together for a complete picture of their business,” Snowflake CMO, Denise Persson said. Sol Rashidi – Estee Lauder’s Chief Analytics Officer.Michael Lacorazza – Wells Fargo’s EVP and Chief Marketing Officer.Mary Hines-Droesch – Citi’s Managing Director and CMO, U.S.Linda Yaccarino – NBCU’s Chairman of Global Advertising and Partnerships.Lina Polimeni – Eli Lilly’s Chief Media Officer.Lex Bradshaw-Zanger – L’Oreal’s UK and Ireland CMO.Kellyn Kenny – AT&T’s Chief Marketing & Growth Officer.Jay Jaffin – Western Union’s Chief Marketing and Digital Officer.Anne- Gabrielle Dangu – Unilever’s Media and CRM Director for France and Spain.Snowflake’s Data Capabilities Institute – Provide guidance and education to help marketers build world-class data capabilities and innovation across their entire organization. We look forward to learning from this group and sharing the insights with the community at large.” The ideas and actions being considered are leading to a redefinition of customer engagement and deepening of first-party data strategies. “Our institute members are all thinking deeply about the enormous shifts taking place right now in data access and how the application of data across the customer journey will be impacted. “Whether you are a marketer who is worried about having to balance performance and privacy, wants to collaborate with partners but doesn’t want to give up control or move data beyond your four walls or prefers choice to being locked into a tech stack, at DATT, you’ll learn that you don’t have to make tradeoffs,” said Dan Buckstaff, CMO at LiveRamp.

Wanda Young – Samsung’s Chief Marketing and Experience Officer.Tressie Lieberman – Chipotle’s VP of Digital Marketing and Off-Premise.Rob Roy – T-Mobile’s SVP and Head of New Business Innovation.Luke Kigel – Walgreens’ VP of Media and Head of Walgreens’ Advertising Group.Kay Vizon – Kroger’s Director of Media Services.Jeni Gardner – Unilever’s Senior Media Director.Deborah Wahl – General Motors’ Global CMO.Dara Treseder – Peloton’s Chief Marketing and Communications Officer.Burcu Civelek Yuce – Akbank’s EVP of Strategy, Digital Banking and Payment Systems.

LiveRamp’s Data Strategy Institute – Deliver the best practices, approaches and tools to guide marketers as they design their data strategy and look to measure the impact of their decisions. The institutes and their missions include: As part of DATT, that survey will be used to develop an extensive data maturity benchmarking tool for all marketers. MMA Global and EY have already kickstarted the think tank with their Data Maturity Impact Survey, which found less than thirteen percent of companies have mature consumer data skills and capabilities. The institutes will focus on producing critical research and tools such as, case studies of cookieless cross-device data optimization driving business outcomes and upstream approaches and processes for successful data journeys (1st, 2nd, 3rd party data). Once the three institute leaders finalize members from the MMA’s board of 80 senior marketers and 35 CMOs, they will begin to deliver white papers, design strategy roadmaps and host events.

“By uniting the companies driving the world into a data-driven future and the marketers on the forefront of the industry, we will bring order and understanding to the world of options and challenges in data.” Unfortunately, a disconnect between marketers and data solutions providers has prevented effective navigation of the now vast and complicated global data ecosystem,” said Greg Stuart, CEO of MMA Global. “Data is a significant part of the marketing budget, but the data ecosystem is in a state of rapid evolution with constantly changing dynamics and increased regulation.

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